Fitness Tracking Redefined

Performance stats, navigation, music and more, seamlessly integrated into your vision without carrying any other device.

HR Tracker

Built-in

eSIM

connectivity

ANT+

CONNECTIVITY

Full HD

full color display

HR Tracker

Built-in

eSIM

connectivity

ANT+

CONNECTIVITY

Full HD

full color display

product

Precision engineered for form and function

Merge the sports watch, phone and bike computer into ambient HD sunglasses for a safer, lighter and more aerodynamic workout.

interface

Your vision, enhanced.

Real-Time Performance Data

Fully customizable live metrics ambient in your field of vision. Choose what you want to see, where and when you want to see it.

Cutting-Edge PinTILT Display

Projects crisp full HD color visuals without obstructing your natural view.

GPS
Navigation

Google Maps turn-by-turn directions seamlessly integrated. Never miss a turn, take a dodgy route or lose your way again.

connectivity

Seamlessly connected.

ANT+, BLE Sensor Pairing

Connect all your sensors effortlessly. Compatible with radars, heart rate monitors, power meters, and speed sensors.

connectivity

Direct Strava Upload

Automatic activity sync to Strava the moment you finish. No phone, no apps, no sync delays.

one-tap sync

eSIM

Built-in cellular connectivity. Make calls, get live route updates and stay connected, no phone required.

standalone device

Music Streaming

Stream playlists directly from your favorite music app. Control playback with voice or gesture commands.

spotify · apple music

control

Joystick

Physical control integrated into the temple for precise navigation without looking away.

Voice

Intelligent AI-powered natural voice commands for hands-free control.
"Show heart rate. Next song. Call home."

design

Built for extremes.

Non-Slip
Grip

Adjustable nose pads stay secure even when wet.

Anti-Fog
Lenses

Hydrophobic coating prevents condensation.

UV400
Protection

100% UVA and UVB ray blocking for complete eye protection.

Photochromic
Lenses

Automatically adapts to changing light conditions from dawn to dusk.

Prescription
Insert

Optional magnetic insert accepts prescription lenses from any optician.

specifications

Cutting-Edge Technology

Sensors

Optical Heart Rate

IMU (Accelerometer & Gyroscope)

Temperature

Pressure

Ambient Light

System

Android 12 OS

MediaTek Helio G36 octa-core CPU @ 2.2GHz

4GB RAM

64GB Internal Storage

Display

Monocular (right eye) color display

Luminance: 1,100 nits

Resolution: 1920 x 1080

Refresh rate: 60hz

Field of View (FOV) V 21°/ H 40°/ D 45°

Wireless Connectivity

Wi-Fi 5 (b/g/n/a/c)

Bluetooth 5.0

ANT+

ESIM LTE CAT4, CAT-7DL, CAT-13UL

GPS

Optical Heart Rate

IMU (Accelerometer & Gyroscope)

Temperature

Pressure

Ambient Light

One day, we'll look back at our old running watches and bike computers as relics of a bygone era. How the hell were we content with anything less?

Groundbreaking innovation... a fusion of style and functionality... all integrated into a sleek and lightweight eyewear design.

Minimis Flow AR offers a new era for smart shades in fitness and tech. Say goodbye to clunky wearables and hello to seamless integration as these sleek glasses redefine functionality.

One day, we'll look back at our old running watches and bike computers as relics of a bygone era. How the hell were we content with anything less?

Groundbreaking innovation... a fusion of style and functionality... all integrated into a sleek and lightweight eyewear design.

Minimis Flow AR offers a new era for smart shades in fitness and tech. Say goodbye to clunky wearables and hello to seamless integration as these sleek glasses redefine functionality.

why we exist

Our Mission

We’re making looking down and carrying multiple devices a fixture of the past.

We believe current fitness trackers cause accidents, are uncomfortable and inefficient.

We know, because we've all experienced the problem.

And we're here to challenge the giants' complacency by inventing a better way to run & cycle.

Founded by engineers and athletes who understand that safety & comfort matter.

about

The team

Joseph
Guo

CEO & Co-Founder

Ex-Lawyer, Banker, Runner & Road Cyclist

Former lawyer, regulator and banker who almost crashed while cycling & looking down at his phone. Left 6-figure job behind to pursue dreams. While doing so, he designed and grew Minimis Phone to $500k+ revenue with 15,000+ customers.

Paul
Skevington

CTO & Co-Founder

Ex-Medical Wearables Executive, Runner & Mountain Biker

28 years in medical wearables and life sciences R&D and manufacturing. Led teams of hundreds across the world. Developed medical exoskeleton, artificial heart & ion detectors for mass spectrometers.

backed by

+19 angels

Kenneth Lo

2x World, 4x USA Masters Cycling Champion | Managing Partner @ Arc5 Ventures

"Jo and Paul are the real deal. I’ve spent hours deep-diving into their AR glasses, and it’s clear they’re not chasing hype, they’re building a category-defining product. As a former velodrome track sprinter, I know firsthand how their tech transforms focus and performance. Watching Jo hustle without hesitation to lock in LOIs reminded me what founder drive really looks like. I back them fully as both advisor and investor."

Mike Kramer

Competitive Triathlete, Former VC-Backed Founder

"Three factors differentiate Jo & Paul: 1. A commitment to an ethical approach to business in considering what’s best for long term equity with customers and for the brand 2. Unparalleled wearable creation experience 3. Keeping a focus on the functional benefits of Minimis without being willing to sacrifice the safety ones"

Nathan Yu

Former Head of Product @ Microsoft Hololens

"Joseph and Paul are powerhouse co-founders. Joseph is a true hustler with strong product intuition, a deep understanding of the problem space, and a “get it done no matter what” mentality. Paul brings extensive expertise on the hardware/wearable side to drive differentiation on key aspects of the glasses (battery, weight, etc.) I invested because I share conviction in the product market fit and loved the hustle that Joseph and team demonstrated by building out the Minimis Phone."

Philip Crandall

SVP of Product @ Button

"Joseph and Paul will make this business happen. Joseph is remarkably tenacious and pragmatic in a way that you don't see very often with founders. He seeks advice humbly but then executes decisively and unapologetically. He has assembled an impactful and expert team from scratch, without having to raise external funds. He understands and loves his user - and respects input that he gets from his community without trying to solve everyone's problem. Paul is one of the few technical founders that could possibly have started this business. He has exceptional experience designing hardware, prototyping, manufacturing, and in the complexities of global supply chain. He's remains curious and excited, and is exceptionally adaptable. It's a rare case when I get more confident in the founders over time, but Joseph and Paul are the real deal."

Sally Yu

Investor @ King River Capital

"Super impressed by Joseph's hustle and execution. The energy, curiosity, and conviction he brings to what he's building is contagious and is translating into early wins with customers. Also appreciate the creative way he bootstrapped with a phone app!"

Kenneth Lo

2x World, 4x USA Masters Cycling Champion | Managing Partner @ Arc5 Ventures

"Jo and Paul are the real deal. I’ve spent hours deep-diving into their AR glasses, and it’s clear they’re not chasing hype, they’re building a category-defining product. As a former velodrome track sprinter, I know firsthand how their tech transforms focus and performance. Watching Jo hustle without hesitation to lock in LOIs reminded me what founder drive really looks like. I back them fully as both advisor and investor."

Mike Kramer

Competitive Triathlete, Former VC-Backed Founder

"Three factors differentiate Jo & Paul: 1. A commitment to an ethical approach to business in considering what’s best for long term equity with customers and for the brand 2. Unparalleled wearable creation experience 3. Keeping a focus on the functional benefits of Minimis without being willing to sacrifice the safety ones"

Nathan Yu

Former Head of Product @ Microsoft Hololens

"Joseph and Paul are powerhouse co-founders. Joseph is a true hustler with strong product intuition, a deep understanding of the problem space, and a “get it done no matter what” mentality. Paul brings extensive expertise on the hardware/wearable side to drive differentiation on key aspects of the glasses (battery, weight, etc.) I invested because I share conviction in the product market fit and loved the hustle that Joseph and team demonstrated by building out the Minimis Phone."

Philip Crandall

SVP of Product @ Button

"Joseph and Paul will make this business happen. Joseph is remarkably tenacious and pragmatic in a way that you don't see very often with founders. He seeks advice humbly but then executes decisively and unapologetically. He has assembled an impactful and expert team from scratch, without having to raise external funds. He understands and loves his user - and respects input that he gets from his community without trying to solve everyone's problem. Paul is one of the few technical founders that could possibly have started this business. He has exceptional experience designing hardware, prototyping, manufacturing, and in the complexities of global supply chain. He's remains curious and excited, and is exceptionally adaptable. It's a rare case when I get more confident in the founders over time, but Joseph and Paul are the real deal."

Sally Yu

Investor @ King River Capital

"Super impressed by Joseph's hustle and execution. The energy, curiosity, and conviction he brings to what he's building is contagious and is translating into early wins with customers. Also appreciate the creative way he bootstrapped with a phone app!"

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